New Streaming Package Offers Premium Shows, Movies, and Live Sports
Apple and NBCUniversal have announced the launch of the Apple TV and Peacock Bundle, a first-of-its-kind streaming partnership available starting October 20. The new bundle combines both platforms’ award-winning series, blockbuster films, and live sports under one subscription, giving users a broader entertainment experience through a single plan.
The joint offering will include acclaimed Apple TV originals like Ted Lasso, Severance, and Silo, alongside Peacock favorites such as The Traitors, Bel-Air, and How to Train Your Dragon. Sports fans will also gain access to marquee live events including NBA games, F1 The Movie (coming later this year), and other major broadcasts—all accessible through either the Apple TV or Peacock app.
Bundle Pricing and Savings
U.S. customers can subscribe to the Apple TV and Peacock Premium bundle for $14.99 per month or upgrade to Premium Plus for $19.99 per month, saving more than 30 percent compared to purchasing both services separately. Subscriptions are available through either app or their respective websites.
Apple One Family and Premier plan users will receive an additional 35 percent discount on Peacock Premium Plus, marking the first time Apple’s all-in-one subscription bundle has included an external streaming service benefit.
Industry Leaders Highlight Partnership
“There is no more perfect combination of entertainment than the Apple TV and Peacock Bundle, with our complementary content portfolios featuring the best shows, movies, sports, and live events,” said Matt Strauss, Chairman of NBCUniversal Media Group. He emphasized that the collaboration aims to redefine the streaming bundle experience by simplifying the customer journey and expanding Peacock’s reach.
Apple’s vice president of Apple TV, Music, Sports, and Beats, Oliver Schusser, added, “We’re thrilled to introduce this all-inclusive bundle of incredible programming and to bring Apple TV’s beloved shows and movies to more viewers in more places. From acclaimed originals to can’t-miss live sports, the Apple TV and Peacock Bundle unites the best of entertainment in a simple and seamless experience.”
Cross-Service Access and Exclusive Sampling
As part of this collaboration, both Apple TV app users and Peacock subscribers will gain access to a curated selection of each platform’s original content. At launch, Peacock subscribers can watch up to three free episodes of Apple TV hits including Stick, Slow Horses, Foundation, and Palm Royale. Meanwhile, Apple TV app users can enjoy up to three episodes of Peacock series such as Law & Order, Love Island Games, Twisted Metal, and The Real Housewives of Miami.
The new bundle represents Apple’s latest step toward expanding its media partnerships and positioning its platform at the center of the streaming ecosystem. For NBCUniversal, it opens new opportunities to bring Peacock’s content to millions of Apple device users while offering more value to consumers seeking consolidated entertainment options.
