As travelers plan for 2026, two major trends are gaining momentum: mountain tourism and multigenerational travel. According to recent surveys, Americans are increasingly seeking destinations that combine outdoor adventure with comfort and flexibility for all ages. Reno, Nevada, is emerging as a rare destination capable of delivering both, pairing easy access to the Sierra Nevada mountains with resort-style amenities and an evolving urban core.
Reno’s Shift Beyond Old Stereotypes
Long compared to Las Vegas, Reno has steadily reshaped its identity by leaning into the natural landscapes that surround it. With Lake Tahoe just 30 minutes away and mountains encircling the city, Reno offers four distinct seasons of outdoor recreation. This access to nature has earned national recognition and is a major factor drawing new visitors.
Recent investments in downtown development and outdoor infrastructure are paying off. While some major tourist hubs have seen declining visitor numbers, Reno has recorded growth, reflecting rising interest in destinations that offer variety rather than a single focus.
Appeal for Multigenerational Travelers
One of Reno’s strengths is its ability to accommodate travelers with different interests and energy levels. Large resorts provide pools, spas, kid-friendly areas, dining options, and entertainment, allowing family members to choose activities independently while staying together.
This balance between structured comfort and nearby adventure makes Reno particularly appealing for multigenerational trips, where flexibility is key to keeping everyone engaged.
Winter Adventures Close to the City
Lake Tahoe is renowned for skiing, with 15 ski resorts in the region offering a range of terrain and pricing options. Several resorts, including Mount Rose and Diamond Peak, are within a short drive of Reno, allowing visitors to avoid high on-mountain lodging costs while staying close to the slopes.
Winter activities extend beyond skiing. New attractions, such as modern snow tubing parks, provide accessible fun for families and non-skiers, ensuring winter visits appeal to a broad audience.
Year-Round Outdoor Experiences
When the snow melts, Reno continues to attract outdoor enthusiasts. Hiking trails surround the city and nearby Lake Tahoe, ranging from easy family-friendly walks to longer routes with panoramic views. Cycling is another highlight, with mountain biking trails, gravel routes, and scenic paved paths drawing riders of all skill levels.
Water activities also play a major role. Visitors can kayak, paddleboard, or boat on Lake Tahoe, or float the Truckee River through downtown Reno, a summer tradition supported by guided and self-guided options.
Local Culture and Western Heritage
Reno’s outdoor appeal is complemented by its Western roots. Horseback riding in the surrounding region offers visitors a chance to experience the Sierra Nevada landscape in a traditional way, with outfitters providing rides suitable for all ages.
Events like the annual Reno Rodeo reinforce the city’s cultural identity while adding to its family-friendly atmosphere.
Conclusion
Reno’s blend of mountain access, urban amenities, and diverse outdoor activities positions it squarely within the top travel trends anticipated for 2026. For travelers seeking a destination that satisfies multiple generations without compromise, Reno stands out as a flexible and increasingly attractive choice.
