Formula 1 is deepening its relationship with Apple as part of a broader strategy to accelerate the sport’s growth in the United States. Speaking during an Apple TV press day in Los Angeles, Formula 1 President and CEO Stefano Domenicali outlined how the new partnership positions Apple as a central platform for the sport’s American expansion starting in 2026.
Exclusive US Broadcast Agreement
The partnership follows the announcement that Apple will become Formula 1’s exclusive US broadcast partner from the 2026 season. Under the agreement, Apple TV will stream every Free Practice session, Qualifying, Sprint, and Grand Prix. Select races and all Free Practice sessions will also be available to viewers at no cost through the Apple TV app.
Formula 1’s premium in house service, F1 TV Premium, will continue to be offered in the US through Apple TV subscriptions and will be included for subscribers at no additional charge.
Momentum From F1 The Movie
The broadcast deal builds on the success of F1 The Movie, an Apple Original Film that debuted in cinemas and IMAX theaters in June before streaming globally on Apple TV in December. The film has since received four nominations at the upcoming Academy Awards, including Best Picture, Visual Effects, Sound, and Film Editing.
Domenicali noted that the film demonstrated the power of storytelling in expanding Formula 1’s cultural reach, particularly among new audiences in the United States.
Vision for American Audiences
During a conversation with Eddy Cue, Apple’s Senior Vice President of Services, Domenicali described the partnership as a long term commitment to embedding Formula 1 into American sports culture.
He said the goal is for Formula 1 to become part of the regular sports routine for US fans, alongside leagues such as the NFL, NBA, and MLS. According to Domenicali, the collaboration reflects an obligation to fans to grow the sport while respecting the existing US sports landscape.
Apple Ecosystem Integration
Beyond race broadcasts, Apple plans to amplify Formula 1 across its broader ecosystem. Content and features related to the sport will be integrated into Apple News, Apple Maps, Apple Music, Apple Sports, and Apple Fitness+, extending Formula 1’s visibility beyond live race weekends.
This cross platform approach is designed to keep fans engaged year round while introducing Formula 1 to new audiences through multiple Apple services.
Looking Ahead to 2026
Domenicali also pointed to the excitement surrounding Formula 1’s 2026 technical regulations, suggesting that the timing of the Apple partnership aligns with a pivotal era for the sport. The combination of new rules, expanded media reach, and enhanced storytelling is expected to support sustained growth in the US market.
Conclusion
The expanded partnership between Formula 1 and Apple represents a strategic push to cement the sport’s presence in the United States. By combining exclusive broadcasting, original content, and deep integration across Apple’s platforms, Formula 1 is positioning itself to reach broader audiences and become a more established part of American sports culture.
