New models arrive with enhanced display technology
Samsung has officially opened orders for its 2026 television lineup, including updated versions of The Frame Pro and its premium OLED TV range. Following their debut at CES earlier this year, the new models bring improved performance, advanced design features and expanded size options, with prices starting at $1,200.
The announcement comes after Samsung revealed pricing and availability for its Mini LED TVs earlier in March, completing a broader refresh of the company’s home entertainment portfolio for 2026.
The Frame Pro expands with new size and connectivity
The 2026 edition of Samsung’s The Frame Pro builds on the foundation established in 2025, offering a Neo QLED panel designed to deliver enhanced brightness and contrast. The model continues to feature Samsung’s Wireless One Connect Box, allowing users to reduce cable clutter by connecting devices wirelessly.
While the overall design remains consistent, Samsung has introduced several refinements. The Frame Pro now includes a new 55-inch option, joining existing 65-inch, 75-inch and 85-inch sizes. The TV maintains its glare-free QLED display and supports refresh rates of up to 144Hz, or up to 240Hz when connected to a PC.
Another key improvement is the addition of a Micro HDMI port with eARC support, enabling higher-quality audio transmission when paired with compatible soundbars.
Pricing for available models starts at $2,000 for the 65-inch version, rising to $2,800 for the 75-inch model and $4,000 for the 85-inch variant. Samsung has yet to confirm pricing and availability for the new 55-inch model and the updated entry-level Frame series.
OLED lineup receives design and performance upgrades
Samsung’s 2026 OLED lineup introduces more substantial enhancements. The flagship S95H OLED features a new “FloatLayer Design,” incorporating a slim metal bezel that allows the display to mount flush against the wall. Like The Frame Pro, it can be paired with the Wireless One Connect Box for a cleaner setup.
Both the S95H and the mid-range S90H models offer brighter OLED HDR Pro and OLED HDR+ panels, along with Samsung’s glare-free coating to minimize reflections. The TVs are also equipped with the NQ4 AI Gen 3 Processor, which supports advanced 4K upscaling and AI-driven picture optimization.
Gamers will benefit from compatibility with NVIDIA G-Sync and AMD FreeSync Premium Pro, ensuring smoother gameplay by reducing screen tearing and stuttering.
Pricing across the OLED range
The S95H OLED series begins at $2,500 for the 55-inch model, increasing to $3,400 for 65 inches, $4,500 for 77 inches and $6,500 for the 83-inch version.
The mid-tier S90H lineup starts at $1,400 for a compact 42-inch model and reaches $5,300 for the 83-inch configuration. Meanwhile, Samsung’s entry-level S85H OLED begins at $1,200 for a newly introduced 48-inch size and extends to $4,500 for the largest model.
Expanding Samsung’s premium TV ecosystem
With the launch of its 2026 Frame Pro and OLED TVs, Samsung continues to strengthen its position in the premium television market. The combination of advanced display technologies, AI-powered processing and flexible installation options reflects the company’s ongoing focus on design innovation and high-performance home entertainment solutions.
